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How HubSync Became the Tax Automation Platform for Top 25 CPA Firms

How HubSync Became the Tax Automation Platform for Top 25 CPA Firms

Thoma Bravo's Behind the Deal
34 min
17 Jul 25
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About the episode

HubSync started as a bootstrapped idea from John McGowan, a former Big Four tax professional who saw the tech gap in mid-sized CPA firms. In this episode of ‘Behind the Deal,’ Thoma Bravo Partner Ross Devor talks with John about how he turned early consulting work into a profitable SaaS business, the strategy behind landing over 40% of the top 25 accounting firms, and how product market fit shaped every decision.