Designing Beauty with Disability in Mind | Storm Menzies and Holly Sultana
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About the episode
In this episode of ListenABLE, Dylan and Angus sit down with Storm and Holly, the founder and brand ambassador of ByStorm Beauty, a trailblazing inclusive beauty brand designed for people with disabilities. They explore the challenges of inaccessible makeup, the importance of representation in beauty, and how ByStorm is creating products that empower the disability community while building a profitable, inclusive business. Storm shares the journey from co-designing accessible tools to collaborating with major brands, while Holly reflects on the personal impact of independence, confidence, and visibility. Discover how thoughtful design, community consultation, and advocacy are reshaping the beauty industry—and learn why accessibility benefits everyone. Connect with Holly and Storm: Storm: https://www.linkedin.com/in/storm-menzies/ ByStorm: https://bystormbeauty.com/ Holly: linkedin.com/in/holly-sultana-b37410212 Chapter Titles & Timestamps 00:00 – Intro: Welcome to Listenable 00:01 – Accessible Makeup Inspiration: How breaking a hand led to a new approach 01:40 – Meet Storm & Holly: Founders and ambassadors of ByStorm Beauty 03:00 – Empowerment Through Representation: How ByStorm impacts the disability community 06:10 – The Problem With Inaccessible Beauty: Everyday struggles and barriers 07:27 – Normalizing Struggle: Holly’s perspective on accessibility and independence 08:33 – Overcoming Ableism in Beauty: Challenges convincing others accessibility matters 12:12 – Building a Disability-Led Business: From prototypes to a thriving brand 16:20 – What is Accessible Makeup?: Tools, attachments, and co-design 18:08 – Collaborations & Industry Impact: Celeste Barber and mainstream engagement 19:43 – Representing ByStorm: The ambassador experience and social impact 25:08 – Community & Advisory Board: Lived experience shaping product development 27:00 – Retail & Global Expansion: Inclusion in stores and future plans 31:04 – Time & Independence: How accessibility saves time and fosters autonomy 33:06 – Product Design Details: Shapes, grips, and user experience 34:52 – Packaging & Unboxing: Accessibility beyond the product itself accessible makeup, inclusive beauty, disability advocacy, disability-led business, ByStorm Beauty, makeup for disabilities, co-design products, empowerment, representation in beauty, inclusive product designSee omnystudio.com/listener for privacy information.
