🍫Violet Crumble: Peanut butter to protein powder… why is it suddenly everywhere?👀

Is Violet Crumble the most prolific brand in the supermarket? It just may be. This week we investigate how a once-niche Australian chocolate bar quietly took over every supermarket aisle – from ice-cream toppings to muesli bars to protein powder (wtf). We taste-test the elusive peanut-butter Violet Crumble, question its cultural status, and ask the big question: why is it suddenly everywhere?[1.19] Why is it so prolific? [9.00] Icon status? Or not? Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits.See omnystudio.com/listener for privacy information.